he gives them a hot dog if he considers them 'child enough'. Who gets into your house very quietly, asks children to show them their bedroom and get dressed and then. The King is being dropped as a mascot so that the chains can focus on products and 'there are no plans to bring the King back anytime soon'. The hand motions he makes at 0:29 of that video makes one fear for poor SpongeBob's innocence.
With this song made to advertise kids meals, you have a pretty solid case for saying it's canon.
